Nivea And Rihanna

As the 100th anniversary of Nivea gets closer, they have recently signed a $1.5billion campaign with Rihanna has the front women for it. this is includes international TV spots and sponser of her worldwide tour. big boost for RiRi! as well as this, they are placing Nivea products throughout the video for Rihanna's new video, California King Bed and in return the Nivea advertisements will use the song.