Basically with this brief I decided to look at it from a heritage view. Everyone knows what jif lemon is and everyone uses it for different things. At first I looked at all the ways that jif lemon can be used, and there is a lot of ways. After picking a selection of these, I then decided to have my campaign set in the 1950’s, when jif lemon was created.
Through creating a typical 1950’s family, I was able to place certain aspects of Jif uses with each member and so I decided to use the family in a Brady Bunch style television commercial. Aswell as press and TV ads, I created some idents that would feature Kim & Aggy using Jif for certain cleaning purposes.
Although we were asked to Mac up our work, due to timing issues I was only able to draw my ideas up. I felt my ideas were strong and would work for a heritage campaign. Although some of the feedback wasn’t what I wanted to hear, I took it on board and will remember it for the next brief.
