After returning after Christmas with a clear way I wanted to head down on Ted baker, I presented my ideas to Neil, which he instantly dismissed and I was back to the drawing board, and told to only use one product. I chose watches as I felt there was more to do with them on a campaign, both with their shapes and the technology used to make them.
The next few weeks seemed to fly by and I was still without any ideas, everything I came up with wasn’t good enough or didn’t fit with the biref. I was stuck…
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